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Center

Center overview

Gera Arcaden

Located directly next to the park “Geras neue Mitte” and on the river Weiße Elster, the Gera Arcaden mark the center of the Thuringian city. As part of the Central German Metropolitan Region, Gera’s city center is densely networked and offers visitors to the mall in the city center a family-friendly, diverse shopping and event experience with stores of well-known national and international brands as well as a wide range of gastronomic offerings.

6,7


Visitor frequency in millions

91


Time spent in min.

85


Number of shops

The Gera Arcaden are located in the heart of Thuringia and in the center of the city. Within walking distance of the main and Gera Süd train stations and with a multi-storey parking lot with 1,300 parking spaces, the center is not only of interest to residents of the independent city, but also attracts visitors from surrounding towns. The center is located in the immediate vicinity of the busiest part of the city: numerous nightclubs, museums and cinemas as well as hotels and public authorities are in the immediate vicinity. Leisure shoppers can always make a quick detour to the almost 90 stores.

Positioning of diverse product categories

The feel-good factor of the modern, light-flooded mall will impress all shopping fans: Visitors spend an average of around 1.5 hours in the center – up to 6 million shopper-happy customers visit the approximately 38,000 square meters of sales space every year. In addition to hip fashion trends from brands such as Tom Tailor, Tamaris and Tayler, the customers can find products from the areas of technology, beauty, food and interior design on the two floors of the center. This regularly attracts a broad customer base, as the loyalty program promises returning visitors free giveaways and attractive discounts.

In addition, the Gera Arcaden offer a wide range of food products to satisfy the taste buds of connoisseurs – from baked goods and butchers’ produce, fresh fruit and refreshing ice cream to warm, hearty dishes such as pizza, doner kebabs and burgers, everything is available. Early birds and people on their way to work are particularly lucky: the Viennese pastry shop starts selling its products at 5:30 a.m. on weekdays.

Shopping and event paradise for young and old

The center has a lot to offer for young people who enjoy a good time: In addition to the wide range of products, various events round off the shopping pleasure. The annual fashion show, which in 2018 even included a blogger event, the Ladies Night or Arcaden tanzt! attract numerous customers regularly to the lively arcades, where they experience the modern ambience of the center and get to know the stores.

There are also attractive services for parents: The “Knirpsenwelt” childcare service takes care of the children from lunchtime on Friday and Saturday. With this special offer, parents can go shopping in a relaxed atmosphere and take care of their weekend shopping. There is also something for the little ones to do at the customer information desk with “Gerry’s Painting and Riddle Book” or the steerable hire horses with which children can accompany their parents on their shopping trip.

Modern retail spaces in a central location

The Gera Arcaden have something to offer for all age groups and serve as effective advertising space for your products thanks to their central downtown location. The Thuringian center is suitable for kiosks and pop-up stores, which we are happy to set up for you on the occasion of fashion and leisure events or as a seasonal promotion to promote your brand.

If you too would like to move into the Gera Arcaden with your brand and your product, our experienced consultants will be happy to assist you and help you realize your wishes.

Opening hours
Center Logo

Opening hours Monday to Saturday:
from 09:30 am to 8 pm

Sunday:
closed