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Driving pleasure in focus: ŠKODA unveils the new OCTAVIA

Key Facts

  • Two-day promotion on the occasion of the market launch of the new ŠKODA OKTAVIA
  • Use of the highly frequented promotion area directly in front of the Düsseldorf Arcaden
  • Spectacular live performances by a floating artist
  • Hands-on activities, raffle and give-aways

 Visitors to the Düsseldorf Arcaden in September 2020 couldn’t miss ŠKODA’s eye-catching promotion for the market launch of the new OCTAVIA IV: with a stylish temporary stand, spectacular artistic performances and, of course, several brand-new models of the dynamic compact class car, the car manufacturer attracted the interested gazes of numerous passers-by for two days. On the highly frequented forecourt between the shopping centre and the public transport stop, qualified promoters were also on hand to answer all questions about the chic new edition of the popular bestseller from the Czech brand.

The fourth generation of the chic car was awarded the Red Dot Award for its outstanding design – just like the two previous OKTAVIA series. But that’s not all: in addition to its elegant contours, it also impresses with its inner qualities. The completely redesigned interior combines maximum functionality with high-quality materials and technical innovations. For example, it is the first ŠKODA to be equipped with shift-by-wire technology, which enables intuitive functions such as shifting gears via a purely electronic selector lever. A comfortable and at the same time trend-setting overall package, of which the visitors to the hip Düsseldorf mall were able to get an exclusive first-hand impression.

Targeted advertising campaign at much-loved meeting place

To draw even more attention to the exhibits, ŠKODA hired a floating artist. She fascinated passers-by with a breathtaking performance above the new cars. The astonished visitors to the centre were not only able to experience this live, but also to recreate it directly on site: Via a green screen on the promotion area, young and old took on the role of the acrobat and imitated the flying figure.

Targeted advertising campaign at much-loved meeting place

To draw even more attention to the exhibits, ŠKODA hired a floating artist. She fascinated passers-by with a breathtaking performance above the new cars. The astonished visitors to the centre were not only able to experience this live, but also to recreate it directly on site: Via a green screen on the promotion area, young and old took on the role of the acrobat and imitated the flying figure.

The advertisers used the targeted campaign to make the most of the potential of the centrally located space in front of the bustling centre in Bilk, a trendy district of the city: Locals and fashion fans from the surrounding area like to meet at the location to start their shopping spree. With an inspiring mix of brands, culinary delights in the appealing food court “BILK SATT” and regular live events, the Arcaden appeal to a wide audience. Here, young brands and creative products meet curious customers.

Corona-compliant give-aways for visitors

At ŠKODA, the shoppers could also test the exhibited gem right away: at the stand, the promoters raffled off a 6-month test drive with the OKTAVIA IV. In addition, all visitors received lovingly designed give-aways as a souvenir, including even branded hand disinfection wipes. Thanks to this professional implementation, the promotion was a success for the exhibitor despite the Corona crisis.

Of course, such attention-grabbing advertising and promotional opportunities are also available to other retailers and brands. Whether events for product presentations, pop-up stores or stands for brand promotion: in the Düsseldorf Arcaden you are sure to attract the attention of your target group.

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