Website Unibail-Rodamco-Westfield

Contact us


Cases overview


Key Facts

  • Black Friday Promotion
  • Kiosk with special offers in the central dome
  • Additional, comprehensive branding

To mark “Black Friday”, the Sephora beauty brand launched an extensive promotion with an accompanying media campaign, which left its mark on the Centro in Oberhausen. Part of the promotion included special offers and a kiosk in the central dome where visitors could buy the brand’s cosmetic highlights.

Comprehensive use of media resources at the Centre

Part of the supporting branding was, for example, the use of escalators and elevators as well as the UDS. The UDS (“Unexpected Digital Signature”) in the Centro is the only 360° LED advertising medium in Germany for innovative brand staging, image campaigns and spectacular product launches. It consists of four curved mega screens and a 360° LED ring directly in the Centro’s central dome.