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Cases overview

Disneys Frozen II

Highlights

  • Campaign for the film launch of Frozen II
  • Targeted media campaign with comprehensive media use
  • Additional promotion

On the occasion of the launch of Disney’s computer-animated film “Frozen II”, the sequel to “Frozen” from the “Frozen” series, a targeted media campaign took place at CentrO Oberhausen.

Among other things, the UDS (“Unexpected Digital Signature”) in the central dome of the CentrO Oberhausen was used for the extensive media campaign. It is the only 360° LED advertising medium in Germany for innovative brand staging, image campaigns and spectacular product launches and consists of four curved mega screens and a 360° LED ring. In addition, it also covers elevators, escalators and doors.

Complementary advertising campaign

In addition, the attention of the campaign was increased on a display area in the central dome with a three meter high figure of Olaf, the snowman from the Frozen series. Visitors and especially fans got their money’s worth with a photo wall. As part of a promotional campaign, action books matching the film were also distributed.