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Cases overview

Amazon’s Childrens Reading Day

Key Facts

  • Amazon "Children's reading day" campaign in the Pasing Arcaden
  • Fairytale readings and accompanying programme
  • Promotion & giveaways for children

As part of the “Children’s Reading Day” campaign, a reading event for children was held in front of the Pasing Arcaden. The focus of the event was a gingerbread house, which was built especially for the event. Inside the house the visitors found a cosy sitting area, in front of it there was a handicraft corner. Part of the program were hourly fairytale readings of newly interpreted stories and classic fairytales by the Brothers Grimm.

Fairytale collection as give-away

In addition to the exciting reading experience and the colourful accompanying programme, the young visitors were able to obtain a copy of the illustrated fairytale collection “Once upon a time – new and classic fairytales”, with forewords by prominent reading ambassadors of Stiftung Lesen.