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Cases overview

ALDI SÜD Beauty Tour

Key Facts

  • Product launch beauty series ALDI SÜD
  • Consulting and product testing
  • Meet & Greet with influencers Clea-Lacy & Anna Maria Damm

In fall 2019, ALDI SÜD released beauty products with the help of two well-known influencers for the first time. One week before the official market launch, ALDI SÜD undertook a beauty tour with opinion leaders Clea-Lucy Juhn and Anna Maria Damm at three locations in Germany with stops at the Düsseldorf Arcaden and Pasing Arcaden in Munich.

In the shopping malls, fans were not only able to get to know the influencers, who both also sponsored a product, but were also provided with a free make-up trial and advice. In addition, products from the ALDI SÜD beauty range were sold at kiosks.